Gome Launches Auto Circulation Brand 'Gome Auto Market', First Experience Hall Starts in Beijing
Gome Auto Market strategic release and ecological partner conference was held in Beijing on December 28th, where Gome announced its entry into the auto industry.
According to the official introduction, Gome Auto Market signed partnerships with multiple auto-related service brands including navigation platforms, e-commerce vertical platforms, and MCN institutions at the strategic release conference, aiming to collaborate through resource sharing, IP co-creation, and media matrix in the future.
From the official introduction, Gome Auto Market's store types are divided into two categories based on regional levels and functional positioning. The regional level store settings include flagship stores (1-2 tier cities), backbone stores (3-4 tier cities), and satellite stores (5th tier and below cities); different functional positioning store types are divided into comprehensive stores (display, sales, experience, delivery, replacement, and all other functions of new cars), exhibition and sales stores (mainly focused on new car display and sales), and best-selling stores (mainly featuring best-selling models in the local market).
On the other hand, Gome Auto Market's comprehensive store cooperation with auto companies can take forms such as manufacturer direct sales, direct sales revenue sharing, zero inventory consignment sales, and order-based package sales.
Currently, Gome Auto Market's founding store and the first smart car experience hall in Beijing Xibahe have been officially completed. The first Gome Auto Market smart car experience hall in Xibahe will gather more than 30 new energy vehicle brands in the future.
At the same time, Gome Auto Market will start the official pilot construction of the Gome Business Estate in the southwest fourth ring, aiming to create the country's first super large comprehensive auto mall. It is also planned to build the largest auto park in Beijing around the same area, together creating a comprehensive auto industry ecosystem integrating culture, business, technology, and entertainment.
