LUXEED

Yu Chengdong and Yin Tongyue Declare Full Commitment to the Smart Car Segment, with the Luxeed R7

Despite the Chengdu Auto Show's somewhat reduced fervor compared to previous years, it still attracted the participation of major figures in the automotive industry to promote new car launches. On August 31st, the show continued with Huawei's Yu Chengdong and Chery's Yin Tongyue once again sharing the stage to live-stream the introduction of their second collaborative vehicle, the Luxeed R7.

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This event follows their previous joint appearance at the Guangdong-Hong Kong-Macau Greater Bay Area Auto Show, where they introduced the Luxeed brand with only the S7 model. The addition of the R7 model underscores the close and rapid collaboration between Huawei and Chery.

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During the live broadcast, the two leaders highlighted the three significant features of the Luxeed R7: its elegant and stylish coupe-like design within a classic SUV size; its surprisingly spacious interior, addressing the traditional space constraints of coupe SUVs; and its full suite of Huawei's flagship black technologies, offering users a brand-new smart travel experience. The new vehicle is expected to be priced between 300,000 to 400,000 RMB.

It is clear that the Luxeed R7 is set to compete head-on with Tesla's Model Y. Yu Chengdong was explicit in the live broadcast, stating that the R7's product strength in intelligent driving, chassis, cabin space, and endurance significantly surpasses that of the Model Y, making it a strong contender.

Model Y's success as a hit product is not just due to its product power but also Tesla's system empowerment and strong brand influence. In this regard, the Luxeed R7 is not lagging behind. This year, Huawei's HarmonyOS Smart Drive has seen a surge in sales, with a total delivery of 238,287 vehicles from January to July, securing the first place in monthly sales of new energy vehicles over 300,000 RMB and becoming the leading new force in the high-end luxury market.

For the Luxeed R7, Huawei and Chery will further increase their investment. Yin Tongyue has repeatedly stated that Chery has invested nearly ten billion resources and a development team of thousands, dedicating the best production lines and the most outstanding talents to the Luxeed products, with cooperation with Huawei being Chery's top priority. With both Huawei's technology and Chery's vehicle manufacturing capabilities, it is hard for the Luxeed R7 not to be a hit.

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The live broadcast also highlighted the Luxeed R7's intelligent driving capabilities. It will be equipped with the latest HUAWEI ADS 3.0 high-level intelligent driving system, which was first introduced on the XiangJie S9. With a new end-to-end architecture, it can make more reasonable driving decisions, providing a more human-like, safer, and more efficient intelligent driving experience that can be used and trusted nationwide. Netizens have expressed that Huawei's "intelligent driving ceiling" can only be broken by Huawei itself.

Yin Tongyue also specifically praised the Luxeed R7's intelligent driving capabilities, stating that Huawei's intelligent driving system is leading in China. In terms of intelligent driving, there is no doubt that Huawei ADS 3.0, both in terms of compliance with domestic traffic conditions and overall technical capabilities, surpasses Tesla's Full Self-Driving (FSD), giving the Luxeed R7 an additional advantage in challenging the Model Y.

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In essence, HarmonyOS Smart Drive's current market performance and rapid development are inseparable from Huawei's ecological advantages. Under Huawei's robust ecosystem, each model launched by HarmonyOS Smart Drive almost always has the most precise product definition and the most extreme user satisfaction, with excellent performance in basic design, power, endurance, and advanced intelligent technology. The Luxeed R7 is no exception. After watching the live broadcast, many consumers who want to buy a Model Y may feel they have a new choice. We will have to wait and see how the Luxeed R7 performs in the market.

LUXEED

Luxeed (Chinese: 智界; pinyin: Zhìjiè; lit. 'smart world') is Chery's premium EV brand in cooperation with Huawei under the Harmony Intelligent Mobility Alliance (HIMA).

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