XIAOMI

Xiaomi SU7 Makes an Appearance in Paris, Aiming to Enter the European Market Before 2030

Xiaomi SU7 made its appearance on the streets of Paris

Recently, during the Paris Olympics, the Xiaomi SU7 made its appearance on the streets of Paris, France. Netizens speculated that "Xiaomi SU7 is preparing to enter the European market." In response, Xiaomi officially stated that "there are no plans to sell cars in overseas markets in the near years." Lei Jun, the founder of Xiaomi Group, replied during a live broadcast, "We are striving to sell Xiaomi cars in Europe before 2030."

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The official news source revealed that the Xiaomi SU7 spotted in Paris is one of the exhibits of Xiaomi's "All-in-One Human-Car-Home Ecosystem" special exhibition in Paris. Lei Jun responded to the export of Xiaomi cars during the live broadcast, "We are striving to sell Xiaomi cars in Europe before 2030." "Our goal is to be in the top five globally, so we will definitely go global at the right time."

According to previous plans, Xiaomi Automobile is preparing to become one of the top five global car brands within 15-20 years. Going overseas is a necessary condition to achieve this goal. In other products of Xiaomi Group, Xiaomi has made significant progress. According to Xiaomi's financial report for the first quarter of 2024, the overseas revenue of Xiaomi Group accounts for more than 50% of the total revenue, and the overseas sales volume of smartphones accounts for more than 70% of the total sales volume.

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The Xiaomi SU7 has been on the market for more than three months and has delivered over 30,000 units. Lei Jun stated that the annual delivery target of 100,000 vehicles is expected to be completed by November.


XIAOMI

Xiaomi Automobile Co., Ltd. was registered and established on September 1, 2021, with the legal representative Lei Jun and a registered capital of 10 billion yuan. On March 30, 2021, Lei Jun announced that Xiaomi Group would establish a wholly-owned subsidiary responsible for the intelligent electric vehicle business. On November 27, 2021, the Beijing Economic and Technological Development Zone Management Committee officially signed a cooperation agreement with Xiaomi, announcing that Xiaomi Motors will settle in the Beijing Economic and Technological Development Zone. Mass production in the first half of 2024. In February 2024, it was announced that Xiaomi's first car, the SU7, will officially enter the SOP (Start of Production) phase in mid to late February and begin mass production. The production plan for the first month after SOP, which is March, is around 2000 vehicles, and it is expected to complete the production capacity ramp up by mid-2024, with a production capacity of over 10000 vehicles in July. On February 23rd, Xiaomi Motors responded to rumors of "giving away Beijing license plates as soon as you buy": it is completely untrue, and Xiaomi's pricing, delivery, and sales policies are based on official announcements. On March 19, 2024, Lei Jun announced on his personal Weibo account the official opening of Xiaomi's super factory. On March 28th, Xiaomi SU7 held a launch event. On the evening of March 29, 2024, Xiaomi Motors released data showing that within 24 hours of the launch of the SU7, 88898 units were ordered.

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