Lei Jun: 30% of Xiaomi SU7 Owners Placed Orders Without Test-Driving • ChinaAutoInfo

XIAOMI

Lei Jun: 30% of Xiaomi SU7 Owners Placed Orders Without Test-Driving

December 31, 2024

0 Source: ItHome

Lei Jun, the founder of Xiaomi, disclosed during a New Year's Eve live event that currently, 30% of car owners have directly placed orders for cars without test-driving.

Lei Jun also mentioned that at the beginning of this year, he consulted with 23 media outlets, and more than 20 media professionals were not optimistic about Xiaomi's car, saying that selling 2,000 cars a month would be good.

During tonight's event, Lei Jun announced that Xiaomi cars delivered over 135,000 units in 2024, with a delivery target of 300,000 for next year. Xiaomi's car dealerships have opened 200 stores nationwide, covering 58 cities.

ChinaAutoInfo

According to today's report, Lei Jun stated that approximately 30 billion yuan has been spent so far, not the rumored 10 billion yuan for car manufacturing.

XIAOMI December 31, 2024

21 2 minute read

XIAOMI

Xiaomi Automobile Co., Ltd. was registered and established on September 1, 2021, with the legal representative Lei Jun and a registered capital of 10 billion yuan. On March 30, 2021, Lei Jun announced that Xiaomi Group would establish a wholly-owned subsidiary responsible for the intelligent electric vehicle business. On November 27, 2021, the Beijing Economic and Technological Development Zone Management Committee officially signed a cooperation agreement with Xiaomi, announcing that Xiaomi Motors will settle in the Beijing Economic and Technological Development Zone. Mass production in the first half of 2024. In February 2024, it was announced that Xiaomi's first car, the SU7, will officially enter the SOP (Start of Production) phase in mid to late February and begin mass production. The production plan for the first month after SOP, which is March, is around 2000 vehicles, and it is expected to complete the production capacity ramp up by mid-2024, with a production capacity of over 10000 vehicles in July. On February 23rd, Xiaomi Motors responded to rumors of "giving away Beijing license plates as soon as you buy": it is completely untrue, and Xiaomi's pricing, delivery, and sales policies are based on official announcements. On March 19, 2024, Lei Jun announced on his personal Weibo account the official opening of Xiaomi's super factory. On March 28th, Xiaomi SU7 held a launch event. On the evening of March 29, 2024, Xiaomi Motors released data showing that within 24 hours of the launch of the SU7, 88898 units were ordered.

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