NIO's Third Brand 'Firefly' Officially Announced: Positioned as a Smart Electric Premium Compact Car Brand
On December 18th, NIO's third brand 'Firefly' officially launched its official microblog, public account, and mini-program, along with the brand's LOGO.
The image shows that Firefly's LOGO is in the shape of a 'Y'. The official statement says the brand is inspired by the 'compact agility, full of energy, and vitality' of fireflies. The brand logo is a flying and glowing firefly: 'The upper part is like the wings of a firefly, symbolizing free flight; the lower part is the flickering light of the firefly, symbolizing inner strength.'
Regarding brand positioning, the official statement indicates that the brand is designed for 'urban people who yearn for freedom and love life', originating from NIO as a smart electric premium compact car brand.
According to previous reports, the Firefly brand will officially launch on December 21st at NIO Day 2024, with its first model starting delivery in the first half of 2025.
There have been rumors that the brand 'has and will only have one product', with a product power 'better than MINI', and the battery swap station will be built independently.
