Maextro S800 Showcases Huawei's Cutting-Edge Tech to Upend Luxury Car Market
November 26th marked the official unveiling of the Maextro S800 at the Huawei Mate Brand Festival. This "million-yuan" luxury sedan, a collaboration between Hongmeng Zhixing, is a cutting-edge new energy vehicle that represents the pinnacle of luxury and technology, dubbed the "Flagship of the Era."
Maextro S800 signifies the first foray of a new force brand into the ultra-luxury market, representing the most formidable challenge by a domestic new energy vehicle manufacturer to the million-yuan price point. Huawei's extensive experience in high-end consumer electronics and the new energy vehicle market, coupled with Hongmeng Zhixing's success in the high-end new energy market, is primarily due to its strong technological innovation capabilities. The Maextro S800's entry into the ultra-luxury car segment is set to bring a "tremendous" technological shock to the market, with the debut of several top Huawei technologies being the best proof.
The most important technological trend in today's automotive market is undoubtedly the intelligent driving wave led by the continuous advancement of AI, big data, and cloud computing technologies. According to a report by Zhiyan Consulting, the scale of China's intelligent driving industry has been climbing from 2014 to 2023, reaching 312 billion yuan in 2023, a year-on-year increase of 15.77%.
Intelligent black technology is the most important weapon for Hongmeng Zhixing Maextro S800 to冲击 the million-yuan ultra-luxury market.
Firstly, Maextro S800 adopts the second-generation Tuling platform - Tuling Dragon Platform, which has been polished for five years, integrating intelligent driving, cockpit, and domain control "three intelligences", creating a precedent for a century-old chassis architecture design.
At the same time, the entire vehicle of Maextro S800, both hardware and software, is designed according to the L3 intelligent driving architecture. Speaking of this, it is necessary to mention Huawei's ADS high-level intelligent driving assistance system, which is the latest result of Huawei's deep accumulation and continuous investment in the field of intelligent driving.
ADS adopts a new end-to-end architecture, safer, more efficient, and more human-like. For example, in perception, Huawei's self-developed 192-line laser radar can see further, clearer, and react more rapidly. Combined with deep learning technology, it can more accurately identify road environments and traffic participants, and make more reasonable driving decisions.
In terms of algorithms, Huawei's instinctive safety network ensures the lower limit of intelligent driving safety, providing users with a leading industry high-level intelligent driving experience. According to the introduction, ADS now adds 35 million kilometers of training data every day, updates the model every 5 days, and in terms of computing power, the training cloud has reached 7.5E FLOPS.
HUAWEI ADS also introduces advanced parking capabilities: supporting automatic parking, automatic summoning and other advanced parking functions, which can effectively alleviate the parking pressure on drivers. In addition, it also adds parking assistance customization functions, allowing users to choose parking on the left, in the middle, or on the right according to their own needs, effectively solving the problem of inconvenient getting on and off in narrow parking spaces.
There are reports that the industry is expected to achieve commercial use of high-speed L3-level autonomous driving and pilot of urban L3-level autonomous driving next year at the earliest. It is believed that Maextro S800, which is fully designed according to the L3-level intelligent driving architecture, will be one of the few models that can enjoy the L3-level intelligent driving experience in advance.
Apart from being designed according to the L3-level intelligent driving architecture, Maextro S800 is also a model built based on the concept of the sixth-generation machine, using the 8S design standard.
It has super cruise, super maneuverability, super information perception, super privacy, sky-net linkage, artificial intelligence assistance, active protection system, and super reliability.
It is also worth mentioning that in terms of exterior design, Maextro S800 also has unique innovation and leading position in the ultra-luxury market. It adopts the design of Zhizun luxury aesthetics, the most eye-catching part of the front of the car is the vertical and horizontal star Han headlight, visually like bright stars, with two vertical and four horizontal design elements, horizontal crystal process, vertical unique process; light shining grille, ring star trim, floating light and gold, across the sky.
The body of Maextro S800 has a classic golden ratio, and the star-picking door handle gathers stars and condenses time and space. The tail also has a star cloud picture tail light, like stars gathered into a picture, from the light and shadow surface, you can also perceive the visual changes of the star cloud star ring.
The interior of Maextro S800 follows the natural order, selects a large number of natural materials, and is carefully polished with more than a hundred processes. At the same time, there is also a star sky roof design, allowing each position to enjoy an independent visual, auditory, tactile, and sensory experience.
In summary, Maextro S800 is a concentrated presentation of Huawei's technological strength in the field of smart cars after decades of deep exploration. Whether it is the second-generation Tuling platform - Tuling Dragon Platform, designed according to the L3 intelligent driving architecture, or super cruise, super maneuverability, super information perception, and other top eight black technologies, they are all innovative achievements with absolute pioneering significance, and these technological achievements will greatly promote the process of intelligent luxury car market.
Looking at the long river of the development of the automotive industry for a hundred years, each era has its own flagship. Maybach, Bentley, Rolls-Royce represent the past flagship led by Western automotive industry, and in this era of artificial intelligence empowering everything, there is also a need for a new flagship to highlight the new experience that the most advanced technology can bring. Maextro S800 is to define the new era flagship through the most cutting-edge innovative technology.
Recently, with the production of the 10 millionth new energy vehicle in 2024, China has become the first country in the world to produce 10 million new energy vehicles in a year, and Chinese cars are turning the page of the world. Next, breaking through the high-end market dominated by traditional strong players is the top priority. The high-endization of Chinese cars is not only the high-endization of brand, design, experience, and quality, but also the use of new car-building technology and the latest architecture to bring process improvement and intelligent improvement, bringing revolutionary experience.
Previously, the question of M9 has changed the pattern of the luxury market above 500,000, and with the launch of Maextro S800, the competition pattern of the ultra-luxury car market may also undergo profound changes. Let's wait for the moment when the change occurs.
