ChinaAutoInfo

In the automotive market, MPVs have long been considered one of the best vehicles for family travel. After years of development, the MPV market has now entered a new phase of growth. Currently, the competition in the MPV market is becoming increasingly fierce. In this context, many car companies have increased their investment in the MPV sector, launching new MPV models or updating existing ones.

Among them, the self-owned brand Tengshi D9 has attracted much attention. It has been a long time since we have seen a phenomenon in the Chinese car market where "a car tears open a fixed market and becomes number one in a short period of time." The "D9 phenomenon" created by Tengshi D9 has naturally become a new focus in the Chinese car market.

Since its launch, Tengshi D9 has won the recognition of many consumers. While many brands in the MPV market are making efforts, the path of independent luxury MPV development led by Tengshi D9 has had an undeniable impact on the industry's structure.

Breaking the joint venture monopoly, the rise of Tengshi D9:

According to official data, since its launch, Tengshi D9 has achieved two milestones: it has become the fastest MPV model to reach 200,000 sales and has been the monthly sales champion for 10 consecutive months.

Behind this data is the high recognition of Tengshi D9 by the market and consumers. It is important to note that the domestic MPV market has always been dominated by joint venture brands, with models like Buick GL8 and Toyota Alpha. As a rising star, Tengshi D9 has managed to join the top ranks in such a short time and has topped sales many times, which is not easy.

What makes Tengshi D9 stand out in the fiercely competitive MPV track? This is inseparable from Tengshi's precise insight into the MPV market and consumer needs.

In the traditional MPV market dominated by business vehicles, Tengshi D9 has undoubtedly seized the growth opportunity of home MPVs. As the post-80s and post-90s gradually become the main force of consumption, the demand for home MPVs is showing an explosive trend. They hope that MPVs can meet the daily travel needs of the family and also bring a higher quality and stronger technological experience.

Tengshi D9 has precisely grasped this market pulse. From sales data, Tengshi D9 not only broke the monopoly pattern of joint venture brands in the MPV market but also emerged as a dark horse and became the new favorite of consumers. According to statistics, in the first month of its launch, Tengshi D9 won the MPV single-month sales champion with 8,521 units, and then continued to win the monthly sales first.

You know, before it, no MPV could achieve such a record in such a short time.

For a long time, the impression of MPVs has often been stuck at the level of business cars, with relatively rigid interior layouts and conservative configurations. However, Tengshi D9 has broken this perception and set "intelligent luxury" as the new positioning for MPVs. From technological configurations to riding experience, from power performance to safety guarantees, it has established a new benchmark for MPVs with its comprehensive product strength.

"Suitable for business and home" is Tengshi D9's response to all-scenario needs. The market's popularity has proven Tengshi D9's precise pulse of the MPV market and revealed its outstanding product strength.

From "sales champion myth" to "phenomenal benchmark," Tengshi D9 is undoubtedly causing a revolutionary storm in the MPV market. Its appearance is both an inevitable product of changing consumer demands and a sign of Chinese car brands' determination to catch up.

Creating a "home" mobile space, how does Tengshi D9 become the re-definer of MPVs:

The answer to Tengshi D9 becoming a champion dates back to its redefinition of MPV travel.

As a high-end MPV suitable for both business and home, the fundamental reason why Tengshi D9 has won consumer favor is that it takes "technological new luxury" as its core competitiveness, fully meeting users' needs for quality, comfort, and performance.

In the first-row riding experience, it fully considers the psychological needs of male drivers to control the overall situation. The steering wheel is designed with heating, which can quickly bring a warm touch in both cold and hot weather; the main driver's seat is integrated with ventilation, heating, and massage, maintaining a relaxed state even during long-distance driving.

In contrast, some MPVs, although famous in the industry, have a slightly driver-like main driver experience, which is still a certain gap from Tengshi D9's care for drivers.

In the second-row riding space, Tengshi D9 interprets the "first-class cabin" new height with "intelligence + humanization". The two zero-gravity seats are made of high-quality Australian imported leather and support 10-way adjustment, making it easy for people of any height to find a comfortable sitting position. In addition, Tengshi D9 is equipped with an exclusive cooling and heating box for the second-row passengers, with a temperature range of -6°C to 50°C, allowing for drinks and hot tea at will, showing intimate care for VIP passengers.

It is worth mentioning that the second row is equipped with two 12.8-inch independent headrest screens, supporting multi-screen linkage, whether watching movies, playing games, or working, you can get an excellent audio-visual experience. In contrast, although Toyota Alpha is known as the "second-generation first-class cabin," it is somewhat conservative in technological configuration and cannot meet the intelligent needs of contemporary consumers.

Moreover, in the third-row riding experience, Tengshi D9 also performs well. It uses high-density, high-elasticity quality seats, which are very comfortable to sit on, and it is by no means a simple "small bench." In addition, the third-row seats also support front and rear adjustment, flexibly expanding the trunk space, making daily travel and long-distance travel easy. Most of the third-row seats on the market are somewhat cramped, and after a long time of sitting, it is inevitable to have back pain, which greatly reduces the comfort of family travel.

In addition to the excellent riding experience, Tengshi D9 is also unique in its technological configuration. The 6kW onboard power supply can not only meet the power needs of high-power electrical appliances in the car but also bring convenience to camping, self-driving and other scenarios through external power supply

. In addition, Tengshi D9 is also equipped with a full-scene intelligent voice system, supporting four-zone independent recognition and continuous dialogue functions, even passengers sitting in the last row can easily wake up the car system.

These humanized technological configurations have undoubtedly won more user reputation for Tengshi D9. From comfortable enjoyment to technology empowerment, from quiet riding to outdoor travel, Tengshi D9 fully understands the needs of family travel, providing a comfortable riding experience for different members, and allowing the beauty of "home" to be with you at any time. It can be seen that the reason why D9 can stand out and become a market benchmark is precisely because it takes "home" as the core demand, creating MPVs as the "second space" for carrying happy travel.

From a star model to an industry phenomenon:

In the relatively stable track of the MPV market, few models can attract such widespread and lasting attention after their launch, but Tengshi D9 has done it.

This car not only ran out of the "acceleration" of sales but also set off a "leading effect" in the public opinion field - many car companies have started to take Tengshi D9 as the benchmark for new car research and development, using it as a standard to review the competitiveness of their own products. In other words, with the phenomenon model of Tengshi D9, the status of Tengshi brand as a "leader in the MPV track" has been widely recognized by the market.

In fact, the impact of Tengshi D9 on the MPV market has gone beyond the category of a single model. Just like when GAC Toyota created the urban SUV segment with Highlander, and then Tesla led the electric car wave with innovative technology, Tengshi D9 is causing a "first-class cabin" revolution in the MPV market.

From the author's point of view, it indicates three new changes in the MPV market:

Firstly, "intelligence" has become the new mainstream of the luxury MPV market. Looking back at the development context of the MPV market, it is not difficult to find that from the initial space type to the later comfort type, and then to the current intelligent type, the product form of MPV has gone through many iterations. However, the appearance of Tengshi D9 has undoubtedly pushed the process of MPV intelligence to a new milestone.

It can be predicted that under the demonstration effect of Tengshi D9, intelligence will become the new round of "arms race" in the luxury MPV market and become the focus of competition among major car companies.

Secondly, new energy will reshape the product form of MPVs. Looking at the global car market, the trend of new energy is unstoppable. As a self-owned brand that has been deploying new energy earlier, Tengshi has obviously seen the opportunities behind this trend.

It is precisely because of the huge demand for high-quality new energy models in the MPV market that Tengshi D9 has been able to stand out in the fierce market competition. It can be said that it provides an excellent example for the electric transformation of the entire MPV market.

Thirdly, returning to user value will be the magic weapon for MPV market competition. Looking at the MPV market, there are many luxury brands participating in the competition. Faced with a highly homogenized competitive pattern, whoever can meet the user demands of the segmented market is likely to win the market opportunity.

Tengshi D9 can run out of the "dark horse" precisely because of its product approach guided by user value. It has not blindly raised the price threshold to attract attention, but focused on the actual pain points of the home MPV consumer group, and made precise efforts in comfort, flexibility, and humanization, making it a "hot cake" in market competition.

In other words, focusing on returning to user needs and touching consumers with real product strength will be an important magic weapon for the MPV market to break through.

Looking to the future, taking users as the center and driving innovation will become the main theme of the automotive industry's development. At this critical juncture of the industry's transformation, which has not been seen for a hundred years, it is also a key period for brand upward and overtaking. We have reason to believe that the phenomenon effect of Tengshi D9 has not only created a new pattern for the independent MPV market but also paved a new way for Chinese cars to move towards the era of high-quality development.