Chery iCAR V23 Faces Criticism for Downgrading, iCAR General Manager Responds 'Function and Configuration Competition is Useless'
On December 23, news from IT Home reported that Chery's brand iCAR released the new iCAR V23 on December 16, but it faced criticism from netizens regarding pricing and optional strategy.
Recently, in a live broadcast, iCAR General Manager Zhang Hongyu responded to user queries. He stated that iCAR V23 was criticized for downgrading, with users questioning why 360-degree features and assistive driving were included in the smart package. 'iCAR is designed for young people, with the original intention of bringing an ultimate experience to the youth. Ask around, out of ten people, is there even one who uses assistive driving? This is internal competition, competing in functions and configurations, which is actually useless. Many features and configurations in cars are never used once you have the vehicle.'
According to previous reports from IT Home, the Chery iCAR V23 was launched on December 16, with a total of three configuration models, and the official price ranging from 9.98 million to 13.98 million yuan. The car measures 4220×1915×1845mm, with a wheelbase of 2735mm, and is equipped with a Qualcomm Snapdragon 8155 chip, supporting 5G in-vehicle, and offers a variety of colors including Mediterranean Blue, Hermes Orange, Night Black, Grey, Green, Silver, and White.
The car launched a 'Technology Comfort Suite', where the 401 two-wheel drive advanced version and 501 four-wheel drive high-level version can add a price of 1 million yuan to choose some smart configurations, including 360° panoramic imaging, mobile phone one-click remote parking and other 25 configurations.
After user criticism, on December 18, iCAR's Chief Product Officer Su Jun posted an announcement stating that the rights and interests of the small order users of Chery iCAR V23 cars would be adjusted, with the following adjustments to the rights and interests:
