BYD

2024 Chengdu Auto Show: BYD's New MPV - 'Xia'

On August 30, 2024, the 2024 Chengdu Auto Show officially opened. During this auto show, BYD's most significant model is undoubtedly the new flagship MPV model - 'Xia'. The company stated that the car's color palette is inspired by traditional porcelain and Chinese artistic conception, offering four colors for consumers to choose from: Distant Mountain Green, Jian Kiln Purple, Nourishing Jade White, and Mysterious Sky Black. The car is expected to be launched within the year with a starting price in the 300,000 yuan range. Notably, BYD has initiated a co-creation campaign for the new IP 'Xia', inviting users and netizens to participate in the design of the logo.

In terms of appearance, the design of 'Xia' draws inspiration from China's excellent traditional culture, integrating the essence of landscape into the Dragon Face aesthetics, featuring simple and grand body lines. In detail, the car adopts the 'Dragon Face' design style of the Dynasty family, with 'dragon whiskers' trim paired with a large front grille, and the grille is adorned with dragon scale armor elements, enhancing the sense of hierarchy and the overall quality of the vehicle.

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From the side, the car features a relatively flat roof design, which can provide ample headroom for passengers, offering a more comfortable riding experience. At the rear, the car uses a through-type light group design, and a small spoiler is equipped on the top of the trunk. It is worth mentioning that the Dragon Face aesthetics and Chinese-style tail lights of the Dynasty models have also been innovated. 'Xia' adopts a magnificent Dragon Face design, showcasing the design aesthetics of the Dynasty's flagship MPV. In terms of size, the length, width, and height are 514519701805mm, with a wheelbase of 3045mm. It also features a hidden sliding rail to enhance aesthetics.

'Xia' is built on BYD's new generation of plug-in hybrid vehicle platform (5th generation DM plug-in hybrid technology), using a plug-in hybrid exclusive body structure, and equipped with the Yunyan-C intelligent damping body control system. In terms of intelligence, 'Xia' is equipped with the DiPilot intelligent driving assistance system, which helps users easily handle the large body, and it also has the DiLink 150 intelligent cockpit, equipped with a high-performance chip, enhancing the driving and riding pleasure. We will continue to pay attention to and report on more information about the new car.

BYD

The BYD brand distinguishes their passenger car line-up under three "series", namely the Dynasty series (started by the BYD Qin in 2012), a line of higher-end vehicles with "dragon-inspired" designs aimed at the traditional mass markets; the Ocean series (started by the BYD Dolphin in 2021), a line of "ocean-themed" vehicles based on new aesthetic designs by Wolfgang Egger and the modular "e-Platform 3.0", aimed at younger buyers; and the "e" series, a line of fleet vehicles oriented at commercial sales such as ride-hailing and taxi.[5] The Ocean series is further divided into two series, namely battery vehicles named after marine animals (Seagull, Dolphin, Seal and Sea Lion) and plug-in hybrids named after naval ships (Frigate and Destroyer).Dynasty and Ocean series are offered through separate sales network, namely the Dynasty Network and the Ocean Network, and uses separate mobile apps for telematics.

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