BMW's First Panoramic iDrive to Debut at 2025 CES and Launch in China by 2026
On December 18th, we learned from BMW's official sources that BMW Group will release a new generation of ultra-sensory intelligent cockpits at the Consumer Electronics Show (CES) opening on January 8, 2025, named BMW's first Panoramic iDrive, redefining car human-machine interaction. Notably, the new generation operating system X, tailored for the Chinese market, will be equipped with the first mass-produced model of the new generation and will meet Chinese consumers in 2026.
According to official disclosures, BMW's first Panoramic iDrive includes many interactive 'black technologies', including the industry's first horizon panoramic display, 3D head-up display, ultra-sensory smart steering wheel, and BMW's first centripetal central control, four in-car interactive interfaces. The four interfaces combine virtual and real, and are arranged based on the 'visual cone' design concept, ensuring information richness without disturbing the driver's focus on driving. Along with the new cockpit, BMW's self-developed new generation operating system X is also released, which, as the underlying software architecture of the first Panoramic iDrive, can maximize the hardware capabilities of the four interfaces, presenting users with an intelligent, focused, and relaxed comprehensive interactive experience. BMW's first Panoramic iDrive will be launched with the first new generation SAV model in 2025, and the Chinese market version will integrate top local technologies and services to meet almost all interaction needs of Chinese consumers.
BMW believes that intelligent human-machine interaction is not about piling up technology, but about the perfect combination of screens, voice, buttons, and information display, making driving and riding feel relaxed and comfortable. The design of the new generation ultra-sensory intelligent cockpit is driver-centric and incorporates multiple industry-innovative 'black technologies', creating a new cockpit human-machine interaction mode.
Specifically, the first ultra-close projection technology creates a horizon panoramic display, providing a large area, high precision, and long viewing distance display effect, replacing the traditional dashboard; the first 'visual cone' screen concept, BMW's first centripetal central control, and the special shape, angle, and precision of the 3D head-up display are all centered on the driver, making driving more focused and guiding the line of sight forward; the ultra-sensory smart steering wheel interprets the 'ShyTech' hidden technology concept, using 'active tactile feedback' and 'layered display' two innovative technologies, which are touchable, perceptible, and visualizable; the first in-car cross-screen air drop technology can customize different functional areas, with screens interacting with each other, enhancing personalized interaction; digital art is brought into the smart cockpit, with sound, color, shape, and material complementing each other, creating an immersive luxury experience.
Targeted optimization of user interface design, intelligent voice assistant, in-car navigation, and other multi-scenario digital ecosystems. BMW is also working closely with top Chinese technology companies to make the new generation operating system X more attuned to the needs of Chinese consumers. The new generation operating system X, tailored for the Chinese market, will be equipped with the first mass-produced model of the new generation and will meet Chinese consumers in 2026. (Compiled/Automobile Home Zhou Yi)